Pricing Correctly
There are many Websites these days that offer Automated Valuation of homes. Ours does as well. They generally work from tax and recorded sales data -- but can be wrong by huge amounts!
A recent "Zestimate" of a property we had on the market was low by 35% -- its data-driven model did not include that the house was Lake-front! Conversely, the CEO of one such company was told by his company's model that his home was worth $1.6 million. It eventually sold, but not until the price had been reduced by 25% to $1.2 million!
Pricing CORRECTLY is a synthesis of many factors:
- Seller motivation
- Location
- Presentation
- Condition/Updates
- "Comparables"
- Market Trends
- Positioning
So, use Automated Valuation Models (AVM's) as a very rough guide. but for CORRECT pricing, put our experience to work.